Sleep Number® app Data Privacy and Account Deletion

Privacy Practices

At Sleep Number, privacy is important, and we believe transparency is essential. We respect our customers and understand the importance of trust in the use of customer data.

We use the personal information that we collect from you through your use of SleepIQ Sleep Wellness Technology Platform ("Sleep Health Data") to provide you with and enhance SleepIQ services. We do not sell any of your Sleep Health Data or use it to target advertising. We do not share your personal information with third parties other than the limited circumstances described in our Privacy Policy.

You can choose to disable the transmission of your information to us by turning on “Privacy Mode” in the Sleep Number® app. This will stop the transmission of new information while Privacy Mode is on. Some features, such as obtaining your SleepIQ® score, will not be available with Privacy Mode on.

Account Deletion

You can also request to delete your Sleep Number® smart sleeper profile by contacting customer service at 1-800-554-0184 or emailing If you request to delete your profile, it may impact the services that we are able to provide to you. We will advise you if this is the case at the time you submit your request. 

To learn more about our collection and use of customer data, read our full Privacy Policy.

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